SEO & Social Media Marketing
Maximize your web presence as a powerful tool to increase your revenue.
Search engine optimization, or SEO, is a vital strategy to earn your website higher rankings on search engine results naturally. From incorporating keywords into the copy to streamlining a website’s desktop and mobile interface to obtaining links from other, trusted web-users, SEO can help a company’s website organically achieve maximum visibility. Pay-per-click, or PPC, is a form of advertising, and often used to boost traffic to a website quickly. An advertiser only pays for the ad when it is clicked, but the likelihood of clicks is substantially increased because ads are placed at the top of search engine results with the word “ad” next to it. Public Relations, or PR, is a strategic form of communication between a company and the public. Whether a company offers a new product or service, wants an aspect of its business emphasized, or endures a crisis, PR works to build and maintain positive relationships with clients and customers.
While these three practices are different from one another and function in separate ways, SEO, PPC, and PR each work best in tandem with each other. In order to achieve the best results, these three practices together are necessary for a complete marketing plan.
Social media marketing is the use of social media platforms and websites to promote products or services. Social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success and engagement of ad campaigns. On a strategic level, social media marketing includes the implementation of a marketing campaign, and the establishment of a client’s desired social media “culture” and “tone”. In effective social media campaigns, clients encourage (potential) customers and Internet users to post online comments, product reviews, etc., also known as “earned media”. While social media marketing is often associated with businesses, as of 2016, a range of not-for-profit and government organizations are also engaging in social media marketing of their programs or services.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can help build links that support SEO efforts. Social media connections can impact the relevancy of some search engine results, either within a social media network or at a ‘mainstream’ search engine, at desk or on mobile devices..
